Welcome to the wonderful world of bargaining. Try expressing interest in the product and then ask the price and no matter what he says, immediatly become uninterested. Tell him that if the price was lower then you would buy it. If after you bring him all the way down it’s still too pricy, say you’ll go look for it at a lower price and try and incite a price war between two sellers.

Hopefully, with training, you’ll raise your bargaining skill and make a successful roll next time. 🙂