How exactly is that different than what is happening today?

You have http://brand.com or http://www.brand.com today, and you’ll have only http://www.brand and http://brand if this scheme works through… I don’t see how it will be either better or worse than today.

The only disadvantage I can see is someone registering the intranet TLD and messing up people who think they’re going to their corporate intranet, your .exe example etc. Like command.com wasn’t bad enough.

I wonder how much it will cost.

— Arik