Well, at least until the entire world uses high DPI screens. Lets see an example:
This is a “call to action” effect on a button – it pulses slightly to get attention. This has proven to be really effective at improving “conversion” (web term to “getting you to do that thing I want you to do”). But even if you are not a designer at heart its easy to see that the text in the button is pulsing at different speeds and this creates a really jarring effect.