SEO – The Web’s Cargo Cult
I’ve been dealing a bit in the last couple of months with some SEO related issues: several of my company’s clients have wanted us to provide a complementary service where we use our knowledge of their content to provide an internal page map for the purpose of Search Engine Optimization.
The problem is, that no two “SEO Consultants” will agree on how to best present such links1 for Google’s consumption – everyone has their own wacky idea on what links will be harvested by a search engine and the kinds of magic that Google can weave to ignore “bad links” – this is all reminding me of some strange cargo cult.
- Which brings to mind Arthur C. Clarke’s 4th law: “For every expert there is an equal and opposite expert.” [↩]